Ask yourself

Am I falling short of the happiness I deserve?
Do I want to help my children realise their full potential?
Am I ready to take charge of my life and create the best version of myself?

We all have issues to overcome

and potential yet to be realised.

Get a professional on your side.

One who has seen it all before and can offer a structured approach to help you reach your goals.

Start your journey with The Cognitive Coach today.


The Cognitive Coach

I grew up with a debilitating amount of Anxiety. 

One day I decided to take control over my issues. 
That was the first day of the rest of my life.

I overcame my problems by learning and practising the techniques of:
Cognitive Behavioural Coaching,
Rational Emotive Behavioural Coaching,
and Stoic philosophies. 


It’s wasn’t magic or a quick fix. 
I used structured processes and rigorous mental training techniques to better myself and 
get out from under the pain of my problems.

It was hard work but it was the most worthwhile thing I could have ever done.

And now I strive every day to pass the same knowledge and skills on to as many people as possible, no matter their age or the severity of their affliction.


I received my BA Honours in Psychology and worked as a cognitive facilitator before opening my Cognitive Behavioural Coaching practice in February 2014.


I have also trained in CBC and REBT  with the Albert Ellis Institute from New York City. 


I have helped hundreds of people so far and hope to help many thousands more. 

My Practice is my choice of work, my passion

and my mission. 

I live to help people, and that’s what keeps me going.



1-on-1 consultations for both adults and children, in person or over Skype.


Group Workshops teaching life skills and problem-solving techniques.


Buy Problem Solving Packs – Comics, Parent Guides and Worksheets that give parents and kids the tools to overcome a variety of problems.

Topics include Anger, Divorce, Sadness, Bullying and more.


“I wasn’t very satisfied with my life when I first contacted The Cognitive Coach. Now, after just a few sessions, I feel like an entirely different person. I can’t recommend these coaching sessions enough.”

Jonathan B.

“The tools and techniques David taught me have given me control over my negative thoughts and feelings. Thank you David.”

Ntahbi T.

“My daughter really looks forward to her sessions with David. After every one she has something new to apply to help her overcome her anxiety. I've seen huge improvements and she is  much happier, all thanks to David.”

Irene S.

“In life, it doesn’t matter what happens to you or where you come from. It matters what you do with what happens and what you have been given.”

Marcus Aurelius


  • Enhances motivation.

  • Boosts self-esteem.

  • Improves problem-solving abilities.

  • Creates meaningful emotional development. 

  • Raises EQ levels.

  • Builds self-reliance and responsibility.

  • Increases self-awareness.

  • Cross-cultural — based on universal human nature and mental processes.

  • Focuses on the user's goals and achievements, rather than conforming to another person’s idea of success.

  • Highly adaptive — principles or ideas can be reshaped to suit all kinds of personalised, specific problems.

  • Promotes positive thoughts and behaviours to the point where they become internalised as new habits.

David and Kristene Doyle, Ph.D., Sc.D. – Director of the Albert Ellis Institute.


Our featured article in HomeTimes for Cognitive Kids

May 4, 2017

How to Help Your Child Develop Delayed Gratification

April 13, 2017

My Feature Article in the Sandton Chronicle

February 20, 2014

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Tel: 072-603-2674



Corner Tottenham Ave & Jellicoe Ln, Melrose, Johannesburg

Private Offices at St Vincent School for the Deaf


©2017 by The Cognitive Coach.